Executive 1: Every kid likes ‘em, so lets make a cartoon about ‘em!
Executive 2: A TV show about a type of candy?
Executive 1: No, no, no. We’ll make them real bears, but they’ll talk, and it’s medieval times, and there’s magic. Dragons, ogres, stuff like that.
Executive 2: What does that have to do with Gummi Bears?
Executive 1: …I already wrote the theme song.
I have little doubt that this was how it actually happened.
I like Executive 1. I totally loved that show.